2011
THE BIRTH OF ESPACEPLAISIR
The journey began with the first online shop launched by BELISOFT.
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BELISOFT
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Founded in 2010, the BELISOFT Group is today the leader in online retail for adult themed products in France. BELISOFT Group is notably recognized for the efficiency of its internal logistic and its wide products offering, many factors that allowed to establish itself as a reference in online sales within a 10-year span. Since 2016, BELISOFT Group has taken the turn toward a multi-channel strategy by developing a network of physical stores in France to always offer more services and get closer to its customers.
background
It all started in Lyon, with a garage as a first storage and a bedroom as an office. We are in 2010 at the time, the online shopping is booming, and two longtime friends had decided to embark on a journey by merging their skills, they then associated themselves with a common passion for the internet and information technology. When the company had first started, its capital was limited but the dare and the vision allowed the company to stand out by shaking up the habits and bringing in a real added value to its customers.
2016
FIRST ESPACEPLAISIR SHOP
Opening of the first espaceplaisir shop in Lyon!
2017
THE GROUP IS EXPANDING
SexyAvenue.com, a historical leader since 1999, joined the BELISOFT Group.
2018
NEW LOGISTIC PLATFORM
Setting up of the new integrated logistic platform in Rillieux-la-Pape (69)
2019
NEW LOGISTIC PLATFORM
Setting up of the new integrated logistic platform in Rillieux-la-Pape (69)
2020
2 NEW ESPACEPLAISIR SHOPS
Opening of 2 new espaceplaisir shops in Toulouse and Lille!
2021
NEW ESPACEPLAISIR SHOP
Opening of new espaceplaisir shop in Bordeaux!
2022
espaceplaisir latest makeover!
New logo and visual identity for espaceplaisir to position itself as a service brand
belisoft
Ecommerce
Founded in 2011, espaceplaisir is the reference for adult themed products in France.
- 13 years
- 13,000 product references
- 350 brands
- 2,000,000 monthly visits
Founded in 1999, SexyAvenue is the official vendor of pleasure in France and Europe.
- 25 years
- 3,500 product references
- 4,000,000 customers
- 500,000 monthly visits
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